What is Okiela?

Okiela is a profit analysis tool specifically designed for online shops selling on Shopify, Shopee, Lazada, and TikTok Shop. Just upload a CSV file from your sales system, and you'll instantly know:

✅ Which products are profitable, and which are not

✅ What hidden costs are "eating into" profits (shipping fees, platform fees, advertising costs)

✅ The optimal selling price for each product (suggested by AI)

All in just 30 seconds, no software installation required, no need to hire a data analyst.

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The problem Okiela solves:

Most online shop owners only look at revenue, but are unaware of the true profit after subtracting:

- Cost of goods sold (COGS)

- Shipping fees

- Platform fees (Shopify, Shopee, Lazada)

- Advertising costs (Facebook Ads, Google Ads, TikTok Ads)

- Payment transaction fees

Reports from Shopify and Shopee often just show an overview, without separating profit/loss by individual products (SKU). This causes many shops to:

- Sell well but still make a loss (due to incorrect pricing)

- Waste advertising budgets on losing products

- Not know which products to raise prices on, and which ones to stop selling

Okiela helps you "see the real numbers" for making informed business decisions.

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Main features:

1. Profit/loss analysis by individual product (SKU-level)

- Upload CSV from Shopify, Shopee, Lazada, TikTok Shop

- Automatically calculates: Revenue - COGS - Shipping - Fees - Ad Spend = True Profit

- Displays profitable/losing products in a visual table

2. Optimal selling price suggestions with AI

- AI analyzes costs, profit margins, and market prices

- Proposes optimal pricing to increase profits

3. User-friendly, visual dashboard

- No need for complex financial knowledge

- Reports in table and chart format, exportable

4. Bank-standard data security

- Data is encrypted

- No storage of sensitive information

- Full audit logs

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Who should use Okiela?

✅ Shopify, Shopee, Lazada, TikTok Shop owners (especially those with 50+ SKUs)

✅ Operations/finance teams needing quick profit reports

✅ Founders/CEOs wanting to know which products are "making money," and which ones are "burning money"

✅ Marketing teams needing to know which products should be advertised

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Why choose Okiela?

🚀 Fast: Get results in 30 seconds (instead of 4-6 hours doing Excel)

🤖 AI-powered: Optimal price suggestions based on machine learning

🇻🇳 Made in Vietnam: Deep understanding of the Vietnamese market and Southeast Asia

💰 Free trial: 3 analyses/month at no charge

🔒 Security: Enterprise-level (audit logs, encryption, GDPR-ready)

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Founder story:

Okiela was built by a former FP&A (Financial Planning & Analysis) professional who used to spend 4-6 hours each week analyzing Shopify profits for the team.

After 18 months of learning to code with the help of AI (Claude, Cursor), Okiela was created with the goal of:

"Every shop owner should know their real numbers, without needing to hire a data analyst."

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Pricing:

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